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AliExpress-Senior Integrated Marketing Expert/高级整合营销专家-西班牙站/Madrid

发布时间: 2019-02-11 工作地点: 马德里 工作年限: 八年以上
所属部门: 阿里集团 学   历: 本科 招聘人数: 1

岗位描述:

1. 根据西班牙的用户情况与消费习惯,制定针对性的营销策略和打法,负责双11、黑5等大型活动策划,区域市场的差异性营销及创新玩法的探索;
2. 协同行业,组织、策划促销营销活动,达成业务目标;
3. 创新思考,结合西班牙媒体环境创造新的营销玩法,并能推动落地为产品;
4. 从外部的品牌传播、新媒体推广,到内部的行业资源、商家资源、货品售卖,进行全局的把控和有效的整合;
5. 有项目总结和沉淀能力,优化营销活动的落地流程,利用产品化思维提高项目执行效率;
6. 对内部及外部的营销案例进行总结分析,进行内部分享,帮助团队获得技能提升;
7. 外派岗位,Base在马德里
1. Drive marketing and operation strategy according to Spanish consumer habits; Lead big promotion events such as 11.11 and Black Friday; Develop the differential marketing strategy and innovative marketing for regional market.
2. Develop and drive a coordinated marketing efforts to complete business targets, with close engagement with category team.
3. Lead idea generation for creative marketing strategy according to Spanish Media environments, achieve to landing it as product.
4. Leverage and integrate existing relationships to drive comprehensive strategies, including branding communication, new digital media promotion, internal resources, products merchandising and etc.
5. Summarize and analyze projects, optimize the process of marketing campaign landing, improve efficiency of project execution with productization thinking.
6. Be recognized as an authority and contribute to the adoption of sharing the analysis of marketing cases across internal team.

岗位要求:

1. 5年以上电子商务、品牌营销、互联网营销或相关行业经验;
2. 熟悉跨境电商玩法,对海外市场有积累和研究;
3. 具有独立策划营销活动的能力,并具有一定的项目管理经验;
4. 有较强的数据处理和分析能力,具有较强的抗压能力和学习能力;
5. 有海外留学经验,海外营销工作经验优先;
6. 拥有流利的英文沟通能力,会西语者优先。
1. 5+ years of relevant work experience in E-commerce, branding marketing or online marketing.
2. Experienced in across border e-commerce marketing, strong understanding of overseas market.
3. Ability to drive marketing campaigns independently and experienced in Project management.
4. Deep analytical abilities with data, strong learning ability and handling stress ability are needed.
5. Oversea studying and marketing work experience is preferred.
6. Excellent command of spoken and English, Fluency in Spanish is preferred.

 

 

申请此职位表明您已阅读并同意阿里巴巴及关联公司的《申请工作机会须知》。

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