ICBU-海外供应商-Lead of Customer Success Manager-Advertising
• Create & Implement standard global client on boarding process, KPIs to drive the growth of ad business and customer satisfaction
• Master Key Word Advertising product and be the evangelist to advise and consult on clients’ budgeting, spending and optimization
• Develop Key Word Advertising product training programs & materials, build industry case studies and vertical solutions
• Conduct effective Key Word Advertising trainings to internal reps, channel reps & key clients globally
• Lead and coach country level CSMs, channel CSMs to ensure the healthy spending of ad budget, ad performance optimization and up sell
• Set the standards, demonstrate the standards and hold the team accountable for excellence, including spotting and rectifying areas of team or individual skill deficiency
• Analyze Global Ad performance, provide insights, reports and feedback to management team/product team/country team to improve ad product experience
• Be the last resort to answer, optimize and improve ad performance & spending healthiness
• Take on extra-curricular projects to support function in making material improvement to our Ad business process and operations.
• 8+ years’ experience in the digital advertising industry with focus on Ad operation or Account Management
• 5+ years management experience
• Experience from Agency/Google/Baidu with hands on exposure to deliver SEM/Key Word Advertising
• Team lead experience on SEM/Key Word Advertising operation for large volume of SMEs. Keen understanding of E-commerce Ad Eco-system, B2B Advertising.
• Cross-border e-commerce/global expansion experience is a plus
• Able to thrive in a fast paced environment. Strong analytical skills and ability to execute complex business plan launches.
• Experience leading strategic, cross-functional and change management projects.
• Extensive experience working in a client-facing role, including ability to build deep stakeholder Relationships.
• Experience in a global level project or team environment