Alibaba Cloud-Digital Marketing Specialist-Hangzhou,Beijing

发布时间: 2017-11-29 工作地点: 北京市,杭州市 工作年限: 五年以上
所属部门: 阿里云事业群 学   历: 本科 招聘人数: 2


Implement Alibaba Cloud International website traffic and digital marketing strategies according to the company positioning and strategic plans;
Responsible for one or more traffic channels, including but not limited: SEM, Social Media, DSP, Affiliate and EDM etc. Through traffic operations, increase transaction volume and traffic for the site;
Managing third party agencies worldwide, responsible for evaluating their work and ensure their work is aligned with company goal and standard;
Responsible for monitoring the traffic and digital marketing performance report and analyzing all types of operational data to propose improvement programs.


5+ years working experience in a web marketing environment and knowledge of global Internet market and future development;
Be familiar with one or more digital marketing tools, including SEM/Social Media/DSP/Affiliate Marketing etc. Rich experience on using international marketing platforms like Google Adwords or Facebook preferred.;
Big passion in internet world and like to try new things; creative thinking;
Proven skills on market case study, project management and influencing capability; good analytical and problem solving skills;
Strong communication skills, and able to get ideas across to all levels within the organization;
Strong analytical skills, able to analyze trend and deep dive for optimization opportunities;
Highly motivated self-starter and initiator;
Experience working with international agencies, industrial media or B2B/B2C experience is preferred.
Native in Chinese and Fluent in English





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