Alibaba Cloud-Digital Marketing Specialist-Hangzhou，Beijing
Implement Alibaba Cloud International website traffic and digital marketing strategies according to the company positioning and strategic plans;
Responsible for one or more traffic channels, including but not limited: SEM, Social Media, DSP, Affiliate and EDM etc. Through traffic operations, increase transaction volume and traffic for the site;
Managing third party agencies worldwide, responsible for evaluating their work and ensure their work is aligned with company goal and standard;
Responsible for monitoring the traffic and digital marketing performance report and analyzing all types of operational data to propose improvement programs.
5+ years working experience in a web marketing environment and knowledge of global Internet market and future development;
Be familiar with one or more digital marketing tools, including SEM/Social Media/DSP/Affiliate Marketing etc. Rich experience on using international marketing platforms like Google Adwords or Facebook preferred.;
Big passion in internet world and like to try new things; creative thinking;
Proven skills on market case study, project management and influencing capability; good analytical and problem solving skills;
Strong communication skills, and able to get ideas across to all levels within the organization;
Strong analytical skills, able to analyze trend and deep dive for optimization opportunities;
Highly motivated self-starter and initiator;
Experience working with international agencies, industrial media or B2B/B2C experience is preferred.
Native in Chinese and Fluent in English