Alibaba Cloud-Digital Marketing Specialist-Hangzhou/Beijing
Established in September 2009, Alibaba Cloud, the technology arm of Alibaba Group – one of the world’s largest internet companies, provides a highly reliable, scalable, and cost-effective infrastructure platform in the cloud combined with comprehensive big data and AI capabilities that powers hundreds of thousands of businesses around the world. The ultimate benefit of Alibaba Cloud is the ability to leverage a new business model and turn CAPEX into OPEX. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance and can take advantage of Alibaba Cloud’s expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Alibaba Cloud international is to expand Alibaba cloud services market out of China. Currently data centers are expanded into continents including America, JAPAC, Mideast and Europe. The team's mission is to establish data center footprints in major markets to construct a global resource network for Alibaba Cloud, then recruit customers globally.
Implement Alibaba Cloud International website traffic and digital marketing strategies according to the company positioning and strategic plans;
Responsible for one or more traffic channels, including but not limited: SEM, Social Media, DSP, Affiliate and EDM etc. Through traffic operations, increase transaction volume and traffic for the site;
Managing third party agencies worldwide, responsible for evaluating their work and ensure their work is aligned with company goal and standard;
Responsible for monitoring the traffic and digital marketing performance report and analyzing all types of operational data to propose improvement programs.
5+ years working experience in a web marketing environment and knowledge of global Internet market and future development;
Be familiar with one or more digital marketing tools, including SEM/Social Media/DSP/Affiliate Marketing etc. Rich experience on using international marketing platforms like Google Adwords or Facebook preferred.;
Big passion in internet world and like to try new things; creative thinking;
Proven skills on market case study, project management and influencing capability; good analytical and problem solving skills;
Strong communication skills, and able to get ideas across to all levels within the organization;
Strong analytical skills, able to analyze trend and deep dive for optimization opportunities;
Highly motivated self-starter and initiator;
Experience working with international agencies, industrial media or B2B/B2C experience is preferred.
Native in Chinese and Fluent in English
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