蚂蚁金服-Regional Marketing Lead-HK-国际事业群
Seeking an experienced marketing manager with deep insights of Chinese travelers and local market . Responsible for overseeing marketing event(both To B and TO C), advertising and PR efforts of Alipay.
Responsible for regional marketing campaign design and execution. Working closely with China headquarter team in Hongzhou to align overall branding and PR strategy .
Key responsibilities include:
• Offline /Digital Marketing: Create, execute, optimize marketing campaigns both to B and to C. Maximize Alipay brand awareness to continuously drive Alipay’s customer value propositions and brand impact among local merchants and certain industries.
• Channel Development: Identify local Chinese channels to partner and drive Alipay usage and brands.
• PR: Coordinate local PR agency and business partners for daily PR activities; Staff CM’s interviews and handle media request with headcourter.
• Partnerships: Maintain and manage local agencies
• Budget: Owns annual marketing and operation budget. Complies with company budget approval request processes and execution.
• Languages: Fluent in Chinese, English and local language(s).
• A university degree in communications or equivalent marketing experience .
• A minimum of five year-experience in marketing, preferably in tech companies or agencies
• Relationships with media, key opinion leaders and community are preferred.
• creative ,curious, and willing to work with a team